Check out the  new tie-up G-Shock model with Johnny Cupcakes, a popular American apparel brand famous for their unique t-shirts, a truly playful and one of a kind design!  The watch boasts trendy colors and the brand icon of Johnny Cupcakes, a skull and crossbones combined with a cupcake and the watch will be delivered in exclusive fun packaging that can be used for a variety of bits ‘n’ bobs.

Founded in 2001 by Johnny Earle, Johnny Cupcakes is known as “the world’s first shirt bakery.” Johnny Cupcakes is a clothing company largely focused on graphic t-shirts that playfully address pop-culture with a culinary twist. Over the past 10 years, Johnny Cupcakes has amassed an international following of customer and die-hard collectors who camp outside the stores for up to two weeks in anticipation for exclusive product.